Africa Open For Business: Ruff N' Tumble In Nigeria 9mins 33secs
Produced by Carol Pineau
Price: Free
Adenike Ogunlesi decided to make some pajamas for her kids, and soon friends and relatives were asking her to make some for their children. Next came skirts, shirts, pants, and more. Today, she has a factory and several franchises. At the time she started, almost all children's clothing in Nigeria was imported. Nigerians of any means wouldn't buy goods labeled "Made in Nigeria." Through savvy marketing and brand building, Ruff 'n' Tumble is the must-have children's label for Nigeria's growing middle class, with children insisting the label be sewn outside so everyone knows they were wearing Ruff 'N' Tumble.
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after watching this enterprising NIGERIAN lady and the way she feels about the goodness abound in NIGERIA so emotionally, i can not but beat my chest and square up my shoulders that i still have people who so deeply feel the way i feel about my dear country NIGERIA in spite of the seeming irregularities that may abound.
Posted by henry wifa | Jun 28 2008 at 09:41 pm | report this comment